The challenge was to come up with a brand activation and social idea to celebrate the UK coming out of lockdown on April 12.

We looked at our Zoom screens, and the sorry state of everyone's hair, and our idea of Heineken Haircuts was born - #sheargenius

Launched in pub gardens across the nation, this pop-up lets our audience have the best of both worlds - a refreshing pint and a much needed trim on us.

Our influencer hairdresser Michael Douglas is working from beautiful customised mobile hairdressing vans in pub gardens in London, Manchester and Birmingham.

Client: Heineken

Creatives: Lewis Plummer / Pubali Bardhan-Dickens

Agency: Coolr