Care International’s annual #March4Women, is usually a big outdoor event, attracting many supporters and celebrities on International Women’s Day. In 2021, they wanted to issue a rallying cry asking for more women in leadership. Our idea Stop Telling Half the Story shows how we are still excluding women – half the population – from the places where decisions are being made.

The March didn't take place in 2021 due to the pandemic restrictions, so our task was to bring it to life on social and to create a campaign around the theme.

Client: Care International

Creatives: Lewis Plummer / Pubali Bardhan-Dickens

Agency: M&C Saatchi