The geo-location game for a Triple-A release from XBox. This campaign for Fable: III became a mini-game in itself with over 130k active players and a massive boost for the original game from Lionhouse Studios.

Use your phone to capture treasure and territory in the real world, then transfer your winnings into the actual computer game when it launches.

Multiple awards from the advertising and computer game sectors.

Client: XBox / Lionhouse Studios

Creatives: Lewis Plummer / Mark Rowbotham

Agency: McCann London