BAU is not just an airport in Brazil

We believe that Business As Usual (BAU) doesn’t need to be boring.

Here’s how Google describes BAU:

“Business As Usual (BAU): refers to the repetitive, routine marketing work that the team believes they have to get done. Like managing the social media calendar, making those web updates, or creating that campaign report.”

It’s an acronym that pops up regularly when you’re building your brand, especially when you’re talking about your brand’s social media plan. But if you build in moments of wonder and surprise into your social media plan, you’ll get more likes and subscribes from the people you want to talk to.

And it doesn’t take that much extra thought and effort; simply schedule your content in advance, experiment with your content and take learnings from what’s ‘moving the needle’ in your world.